An Owners Guide to The 12 Driving Forces

As a business owner, you are always looking for ways to improve your company. You want to find new ways to make money, be more efficient, and to better serve your customers. But how do you know which way to go? The answer may be in the 12 Driving Forces.

In order to achieve success in business, it’s important to understand and use the 12 Driving Forces. Each of these forces is a powerful tool that can help you gain insights into your own work ethic and reach your goals. By understanding and using them, you can create a successful business plan and achieve your desired results.

What are the 12 Driving Forces? And how can they help you achieve success in business? In this post, we’ll break them all down for you, so you can start using them to your advantage. By understanding what these forces are and how they work, you can harness their power and use it to achieve your goals. Keep reading to learn how to start the process for yourself!

What are the 12 Driving Forces and what do they mean for business owners?

We all have motivations that drive our actions, both personally and professionally. And while we may not be consciously aware of them, these driving forces can have a big impact on the way we conduct business. So what are the 12 Driving Forces, and what do they mean for business owners?


Knowledge represents the instinctive or intellectual aspects of thinking. This driving force is all about understanding your product or service and being able to explain it to others. For business owners, this driving force can be harnessed to constantly seek out new ways to improve their products, services, and processes.


This is the selfless or resourceful side of thinking. This driving force is about making sure that your product or service is useful to others and that you are using all of your resources wisely. For business owners, this driving force can be harnessed to create products and services that solve real problems for their customers. On the other hand, a more resourceful employee will always be taking steps to improve things right now, with what you have. 


Surroundings represent the objective or harmonious aspects of thinking. This driving force is about creating a supportive environment for your business and maintaining positive relationships with those around you. This driving force can be harnessed to create a workplace that is safe and comfortable for employees and customers alike.


Others represent the intentional or altruistic side of thinking. This driving force is about considering the needs of others and acting in a way that benefits them as well as yourself. More intentional actions will be more selfless, while altruistic actions will be driven more by reward and benefit. More altruistic employees might need rewards for a job well done. 


Collaborative or commanding actions of employees at any level can affect the success of any business. As a business owner, do you ask for feedback and assign tasks based on preferences? Or, are you more commanding in deleting tasks? 


You can be either more receptive or structured in following a set system or process. These actions can determine the success of businesses. For example, it’s important to have employees who can follow rules and your company systems, but you also need more innovative minds. 

How do I start using the TTI Success Insights and the 12 Driving Forces? 

The 12 Driving Forces are a set of universal principles that can help you achieve success in any business venture. By understanding and applying these forces, you can create a powerful engine that will drive your business toward its goals. 

The first step will be to have your entire team take the DISC assessment and then debrief each other. Your TTISI coordinator will help you start this process. 

Once the training and debriefing on the driving force’s report is finished, you can start utilizing the concepts. For example, you can use the results to coordinate teams and set tasks. You can use this assessment as part of your hiring process as well. 

Using these concepts is an ongoing process. Leadership should continue to meet with staff, one-on-one and as a team to discuss the ongoing use of these insights. 

How can you continue to develop and grow your business using the 12 Driving Forces as your guide?

As we stated in the last section, using these processes will be an ongoing project. We have some tips to help you integrate the 12 driving forces into your long-term plans.

  1. Assigning groups and teams to complete tasks by using the 12 driving forces to balance out different driving forces. For example, it will benefit your team more to have both sides of the driving forces represented. You don’t want two instinctive teammates working together, you’d want a teammate that leans more towards instinctive working with someone who leans towards intellectual to get the most out of their combined skills.
  2. You can use these results to make training more effective. A section of the results of the Success Insights will go over your learning style and provide tips for you to better comprehend training. As a leader, you should make sure you’re gearing your pieces of training in a way that your employees will better retain the information. Not everyone has the same way of learning, you need to be cautious of that. 
  3. These results will also tell you more about how your employees prefer and accept constructive criticism and praise. Some people prefer you to just lay out the truth, tell them what they’re doing wrong and they’ll fix it. Others need a little more compassion when taking criticism and some need help making changes, while others can make changes on their own. On the other hand, some people enjoy public praise, while others would prefer a private email. 

Knowing which Driving Forces are most important to your business can help you focus your efforts on the right areas. It can also help you avoid wasting time and resources on areas that are not as important. So take a look at the TTI Success Insights and see how you can take your business to the next level.

Employee Engagement: The Guide to a Happy Business

Employee Engagement: The Guide to a Happy Business

Why you should be focusing more on employee engagement

Everyone has read an article about The Great Resignation, like this one on NPR, but what does this mean for business owners? We should be learning from this moment and the biggest takeaway should be the importance of employee engagement.

Disengaged employees are less productive, less happy, and less likely to help improve your business. They don’t just underperform, but they can distract other employees and overall affect morale. Employee engagement is important for not only retaining employees but hiring the best prospects as well.

In order to keep your employees engaged, it is important to first understand what engagement means. According to Merriam-Webster, engagement is “a state of being mentally or emotionally absorbed in something.” In other words, engagement means that your employees are fully focused on completing their tasks. It’s not up to employees to keep themselves engaged, you need to be fostering an engaging environment.

We wish it was a simple and easy task, but this is an ongoing process. The following paragraphs are a step-by-step guide on how to identify what is causing disengagement, address it, and work to keep employees happy and engaged long-term.

Understand what disengaged employees are costing your business

Disengaged employees are often compared to zombies: they show up to work, but they’re not really alive. They’re going through the motions, but they’re not really invested in their jobs. And just like zombies, disengaged employees can be dangerous to your business. 

They cost companies billions of dollars each year in lost productivity, and their negative attitude can infect other employees, spreading like a virus. The good news is that there is a cure for employee disengagement: engagement. 

Engaged employees are passionate about their work and committed to their company’s success. They’re also more productive and more likely to stay with their company long-term. So if you want to protect your business from the dangers of disengagement, make sure you engage your employees.

Identify the signs that an employee is disengaged

Disengaged employees are often hard to spot. They may not be outwardly hostile or disruptive, but they lack the enthusiasm and motivation that are essential for success in any organization. Here are some signs that an employee is disengaged:

1. They require less supervision than usual and seem to be going through the motions without much enthusiasm.

2. They take more breaks than other employees or seem to be frequently surfing the internet or social media during work hours.

3. They make more mistakes than usual or have a higher error rate on projects.

4. They complain more often about their work, their colleagues, or their boss.

5. They seem less engaged in team meetings or company events.

Once you identify team members who seem to be lacking in enthusiasm, next you need to work to address the root cause.

Address the root causes of disengagement

If you’re looking to engage your employees, you need to address what is causing the disengagement. Employees become disengaged for a variety of reasons, but often it boils down to feeling like their work isn’t meaningful or that their voices aren’t being heard.

To engage employees, managers need to make sure that everyone feels like they’re part of the team and that their work is valuable. When employees feel appreciated and valued, they’re more likely to be engaged in their work and invested in the company’s success. By addressing the root causes of disengagement, managers can create a more engaged and productive workforce.

Implement strategies to reengage employees

A common issue is that companies face disengaged employees. This can result in a decrease in productivity and an increase in absenteeism. There are several strategies that companies can use to reengage employees.

One way is to provide opportunities for employee empowerment. This could involve giving employees more autonomy in their work or empowering them to make decisions.

Another strategy is to focus on communication. This could involve ensuring that there is two-way communication between employees and managers. Open and consistent communication amongst your team will help bring everyone together.

Finally, companies can focus on creating a positive work environment. This could involve promoting a healthy work-life balance, offering perks and benefits, and ensuring that employees feel safe and valued at work. By using these strategies, companies can help to create an environment that is engaging for their employees.

Evaluate the results and make necessary adjustments to keep employees engaged

Engaging employees takes continuous work, but it’s well worth the professional development. You’ll need to work on these employee engagement strategies over time to help keep employees highly engaged.

You might need to make adjustments or change your systems. In the process of trying to keep your employees engaged, you might find other areas of improvement. For example, if you realize an underlying issue is that someone just isn’t enjoying their job, maybe you can find other tasks for them. Sometimes it’s not that you need new employees, but it’s just that you’re not

Celebrate successes and learn from failures

The purpose of working on these things is to help improve your business, so celebrate those improvements. Make sure you are recognizing and celebrating employees in a way that they will fully appreciate. Some people prefer private acknowledgment, while others like more public displays of gratitude. Spend time learning what your employees like so you can maximize effectiveness.

If things don’t work out as planned, that’s okay, but learn from it. It’s also a lot easier to give up after a failure, but if you learn from it and try something else it might work out better. Success comes from overcoming failure, not ignoring it.

It’s not only good for the morale of your team, but it can also have a positive impact on your bottom line. Disengaged employees are costing businesses billions of dollars every year, don’t let your business add to that. If you’re looking for more information or want help implementing these strategies then reach out to our team.

Cultural Impact LLC