Are you ready to plan the perfect fundraiser for your nonprofit, classroom, club, or organization? Fundraisers don’t have to be complicated; they can be fun with some planning and creativity! Whether you’re hoping to raise money for charity or want to give your group some much-needed funds for expenses like books and field trips, this blog post will help guide you through 5 key stages of the fundraising process. If you need help with ideas, check out our blog with a list of fundraising events!
Raising money for charity or providing your group with funds for expenses can be a daunting task. This blog post will help you through the five critical stages of the fundraising process. These stages include: gathering resources, setting goals, creating a plan, executing a program plan, and following up. This blog will give you a base to build on for the perfect fundraising event.
1. Set your goals and budget:
The first thing on your to-do list should be to set SMART fundraising goals and a budget. The budget should include all expenses in planning and executing the fundraiser, from venue rental to food and drinks. If you need help staying organized, give Notion a try. It’s our favorite tool for everything organization, from making lists to keeping track of budgets.
Fundraising events are an excellent way for nonprofits to gain funds. It is also an opportunity to demonstrate the team’s capabilities and the leader’s skills. These events can be incredibly engaging and memorable with proper planning. One of the initial issues with hosting a fundraising event is how to fund the event itself.
There are plenty of ways to fund events like this. Start by investing the funds you already have. You want to ensure that you raise more money than you put in. If you’re nervous about investing your funds, you can always ask for help.
One of the most basic fundraising strategies is the cold call. Calling other, usually for-profit, organizations and asking for donations is a great start.
You can also ask local businesses for donations and assistance in exchange for marketing at your fundraising event. However, building sponsorship packages will be the most rewarding for you and the organizations you’re contacting. Step 3 will talk more about incentives for donations.
2. Create a plan
With your goals and budget in place, it’s time to get creative! Create a plan for the fundraiser. Think about the type of event you want to have, potential venues, and what activities will take place. Make sure this plan involves every detail of the fundraiser, no matter how small.
After all, it would be best to create a schedule or timeline for your fundraising event to share with potential donors. People will want to know what their money is going to. Building a slide deck with crucial information about your fundraiser might be beneficial.
Furthermore, you can schedule virtual or in-person meetings with donors to present your slide deck. This lets you share your goals, schedule, sponsorship packages, and vital information with investors.
3. Think outside of the box with incentives
Offering unique and enticing incentives for donors can encourage people to donate. It’s essential to think beyond the typical incentives like a t-shirt or bumper sticker. Consider what products or services a donor might find valuable and partner with brands to offer them.
Building sponsorship or donor packages will show that giving more means getting more for the donor or sponsor. Donors can leave a mark on your project or allow an organization to market their goods or services. Find ways to turn this into a marketing opportunity for your potential donors.
Creating sponsorship packages is an excellent start if you need to raise funds for an event. You can attach a dollar amount to a set of benefits for sponsoring your event.
For example, a donation of $500 might include listing their name on event materials, they’ll receive three t-shirts, and they’ll be listed on the event website. While a $5,000 donation might mean they get their name and logo on a sponsorship banner, they get ten t-shirts and their name with a link to their website on the event website.
4. Promote your fundraising event
Spread the word about your fundraiser far and wide! It would be best to consider who you want to attend the event and how to target those people. You can send invites or create an event page for people to RSVP. The main thing is you need a headcount.
Use social media, email blasts, and flyers to reach potential supporters. Pitch your fundraiser to local media outlets, and try getting featured, too. Additionally, consider hosting small fundraising events leading up to the big day to generate excitement and buzz.
5. Thank your supporters
Finally, thank everyone who supports your fundraiser, whatever their contribution. Incorporating donor packages is a great way to thank donors proactively. You can include marketing benefits, like banners with supporters’ logos and links to their websites on the event pages. Your appreciation of their support will be evident at your fundraising event.
To further provide thanks and keep continued support, you want to send personalized thank you messages after the event.
You can also update your social media channels listing the names of donors and consider drawing up and mailing in hand thank-you cards to each donor.
And that’s it! With this guide, you’re well-equipped to plan the perfect fundraiser. However, planning a fundraiser is just the beginning – the real challenge is executing it successfully.
Remember to set achievable goals, create a solid plan, get partners for special incentives, and promote your event well. Always appreciate every donor, no matter how little they donate.