Here at Cultural Impact, we have spent over a year researching and working with different marketing tools. We also figure the cost of these services into our pricing so our potential customers know the tools we are using to help their businesses. Our marketing department did all of the hard work and research over the last year, and we wanted to share what we found.
Keep reading to learn more about the tools and services we use that have reshaped our business.
Marketing Tools
We’re going to start with tools and software. These digital marketing tools each have their own websites that we have linked.
Semrush
When we tell you that we are obsessed with Semrush, we’re not joking. This amazing software has over 40 tools available. While they are most known for their SEO tools, they also have tools for content creation and tracking content. They also have tools for completing keyword and competitor research, as well as social media management tools.
We will let you know that Semrush can be expensive, but it’s well worth it if you are using it and being consistent.
Price: We suggest checking out the free plan for beginners before upgrading to the Pro plan for $119.95/mo. Semrush has 2 other plans that are more expensive and have more perks. There are also several individual tools that you can buy to get even more out of Semrush.
Notion
This is a must-have app for anyone who loves staying organized or the opposite and struggles to stay organized. For those who love it, you can create so many unique possibilities for organization, tracking, and even writing. If you struggle with staying organized there are templates for pretty much everything. You can find the perfect template and get started on your organization’s goals.
Price: Free, templates are available through different sites for varying prices, or you can look at Notion’s template gallery.
Grammarly
Everyone has heard of Grammarly, so if you haven’t already added this extension to your browser, here’s your chance. You can also use their writing assistant for more than a quick grammar check.
Price: There is a free plan with essential writing help. The Premium plan is $12.00/mo or the Business plan for $15.00/mo. Full pricing here
Jasper
If you struggle with writing copy or have to write a lot of it then you need to check out Jasper. This AI writing tool creates unique and original content in a matter of seconds. From coming up with topic ideas to creating lists to helping with long-form blogs, Jasper really does it all.
Price: Jasper offers 10k words for free and then for 20k/mo the Starter plan is $29.00/mo
WordPress Plugins
We aren’t just a consulting service, we offer you all the tools to build your website on your own as well. While we offer three different website-building platforms, we prefer WordPress. WordPress is user-friendly, even for non-coders, and has plenty of plugins available to elevate your pages.
WordPress is probably the best website builder we’ve used, it’s easy even for those of us who have never built or developed a website. With a little assistance from YouTube or even a consultation with our team, you can learn how to build your website.
The following is a list of the plugins we use on WordPress, not only for ourselves but also for our clients who see the value in them and want to buy them.
Divi Builder
Divi was created by Elegant Themes but will work with almost any other WordPress theme. It allows you to create eye-catching, pages with minimal developer knowledge. If you want to learn more about Divi and how to use it, check out this Youtube video we found helpful.
Price: Divi starts at $89/year or you can sign up for their lifetime access for a 1-time payment of $249. If you can wait you might be able to get Divi for a discount, they regularly do promotions and specials so keep an eye on their website or social media.
Yoast
Yes, we use two different SEO tools, it’s an extra level of protection. Yoast is a WordPress plugin that will help you check your blog post’s SEO, including meta descriptions, slugs, image alt. text, and more.
Price: $99/ year
Hubspot
This CRM (customer relationship management) tool is perfect l for growing and scaling businesses. Hubspot combines CRM, Marketing, Sales, Customer Service, and CMS (content management systems) all in one place. Their tools are also easy to customize and, even for our not-so-tech-savvy marketing team.
Price: Hubspot has several free tools, but it might be worth setting up a demo for an accurate price.
MailPoet
This plugin is designed for WordPress and is as easy to use as SeedProd. Mailpoet is a drag-and-drop marketing service that makes creating and sending newsletters a breeze.
Price: The free Starter plan is great for that, starting, but the $8/mo Creator plan has more statistics and tracking. The $10/mo Business plan lets you send emails without the MailPoet branding. If you are running many websites then you will need the Agency plan which lets you use MailPoet on up to 50 websites.
TablePress
This is another free plugin made for WordPress that requires no coding or developing knowledge. You can create engaging and easy-to-create tables to use across your site.
Price: Free
Blog2Social
This plugin lets you share your website content alongside text, links, images, or videos to your social media. You can even schedule posts and share things from your pages or posts tabs.
Price: While there is a free plan, their Smart plan is $7.00/mo, the Pro plan is $11.00/mo and they have a business/agency plan for $29.00/mo.
If you found this blog helpful comment below with which marketing tools you’re going to start using and share this on your social media. If you need some help learning and utilizing these tools then reach out to our team.
Cultural Impact LLC
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