It’s that time of year when businesses everywhere are figuring out how to market themselves for the holiday season. It can be challenging, but with some planning and creativity, you can make your business stand out and boost sales! Here are a few holiday marketing tips to get you started. 

Posting Content for Marketing 

Start by wishing everyone a happy everything! Mark as many holidays as possible on your calendar and wish your diverse group of followers, customers, and clients a happy holiday season. Be inclusive, but also be creative!

It’s September, and we’re creating a lot of Halloween content, but we’re also working on fall and winter holiday content. Christmas isn’t the only winter holiday, so it takes extra effort, time, and planning to be as inclusive as possible.

Leaning into the colors and cliches of the holidays is the easiest way to market your business for the holidays. Adding pumpkins, leaves, and fall colors to a graphic in October will catch people’s eye and show you’re capable of being current and creative. You can keep up with trends; holiday excitement is just another trend. These holiday marketing tips will help you stay on track.

Holiday Themed Products, Bundles, or Services

Get into the holiday spirit with themed products and bundles. If you sell physical products, you can either make themed products or use holiday packaging. You can also offer holiday bundles on products or services, like an “In-Law’s are Coming” cleaning package or holiday gift sets and gift cards.

Simply offering gift wrapping at checkout is an easy way to impress loyal customers. Providing gift guides and gift ideas is a great benefit for today’s busy shoppers. This time of year can be very hectic and offering any kind of extra convenience will help impress your customers. You can also use these products and services to help advertise and in your marketing tactics. Considering various holiday marketing tips can boost your engagement.

Deals and Sales

Black Friday isn’t the only sale you should take advantage of. Offer sales and special deals for other holidays, like President’s Day or back-to-school-specials. The possibilities for holiday sales are endless. It’s your business, so run the deals you want!

Special offers and holiday promotions are easy ways to kick off a social media marketing campaign. Use your products, deals, and bundles in your social media strategies to drive more traffic from your social accounts to your site. Implementing these holiday marketing tips in your sales strategy can drive substantial results.

Website Design Updates

Get in the holiday spirit by changing up your website designs. Every major brand constantly updates its website’s appearance. Not every brand follows holiday and seasonal trends, but if you are going to be offering sales and special products, it doesn’t hurt to go all in. In today’s digital world, online shopping is a go-to, and you still want to create a memorable shopping experience online.

Holiday Events

Host in-person or virtual events for your customers. Throw a holiday party or pass out Halloween candy bags to kids. Attend different festivals and events, or set up booths at local farmers’ markets. The more exposure you can get, the better.

Spend time researching local events that you can attend. If you can do it right, it is well worth the return. If you can’t find an event to attend or don’t like your options, create your own. Work with other local businesses to organize even bigger events than you could do on your own. Get a food truck vendor to come and make some money, or invite local artists to sell holiday gifts that vary from yours. 

Holiday events allow you to connect with the community and build relationships with customers and other owners. Create memories for your community and help your shop neighbors get more business too!

Decorate for the Holidays

If you have a brick-and-mortar store location, then you should decorate! Put up a few string lights or a couple of signs. It doesn’t have to be anything too extravagant (unless you’re feeling like it). Decorating can be time-consuming and costly, but there are plenty of ways to decorate on a budget.

Hit up the dollar stores first, stop by your local thrift store, and search through the clearance aisle. If you need help, Pinterest is a great place to go for inspiration. Instagram is also a great asset for seeing not only decor ideas but also graphic ideas and staying up to date on trends. These are just a few holiday marketing tips you can incorporate into your strategy this season.

If You Need Some More Help, Reach Out to Us.

We know that it can be difficult to find creative and trendy ways to advertise and market your business. Luckily, the holidays give you a way to not only market and advertise but a reason to incentivize shopping. Start with these simple tips to help advertise and market your business for the holidays.

It might seem like you don’t have all of the things you need to make this list happen, but we do. We have self-service tools to help you get started on your own, but we also provide consulting services. Visit our website to see our full list of services and products. Trying to market your business for the holidays can be challenging. There can be a lot of prep and planning, but it’s worth it. Remember these holiday marketing tips to make the most out of this festive season.

Cultural Impact LLC